Major Rock Holdings
Explore iconic brands that build the foundation of Major Rock


Armstrong Collective
Armstrong Collective takes you on the path less travelled, bringing you closer to the world’s most iconic landscapes through curated experiences. Inspired by our journeys and guided by our passion for travel and hospitality, our mission is to create unforgettable experiences that connect you to incredible places, and to the stories that shaped them.
Armstrong Family Foundation
The AFF partners with charities and educational institutions that help advance thriving, healthy communities, and aid in environmental conservation in the areas we live and work.


Alder Bay Equity Partners
Alder Bay Equity Partners invests in and acquires profitable, privately held businesses in Western Canada. The firm was established to invest permanent capital for long-term results, led by an entrepreneurial team well versed in the challenges faced by private companies and family owned businesses.
Invictus Properties
Invictus Properties is a multi-generational family business with a focus and long-term mindset on creating and building communities through acquisition, development, and management of commercial & industrial properties. Our team is focused on leveraging the strengths, performance, and results of the operating businesses and investments within our portfolio.


Rocky Mountaineer
Rocky Mountaineer offers luxury train journeys through Western Canada and the Canadian Rockies. The world-renowned train travels by daylight and is the best way to experience some of the most spectacular scenery this region has to offer.
Canyon Spirit
Journey by rail across the majestic and sprawling landscapes of the American Southwest onboard Canyon Spirit. From the comfort of the glass-dome train, take in the expansiveness of the rugged desert canyons and endless red rock formations, millennia in the making. Every detail onboard our trains has been designed to elevate and make the rail journey unforgettable.
